OCTAGAMM.COM

Doing the Right thing on the Web

admin — Tue, 01 May 2012 00:51:00 +0000

Those of us in the industry know that sometimes it can be a shady playground. For every man trying to earn an honest buck online is another man looking to take advantage of a situation. Its nice to hear a story of one person doing the right thing in a situation, even when its not in their best financial interest.

Recently I came across an article about Rick Latona. He purchased a domain and came to find out that the domain was stolen. Where the story takes a turn for the interesting is when you find out the original owner was none other than Mark Cuban (owner of the Dallas Mavs, and potentially the most popular domainer of all time). The domain we are talking about it gui.com, obviously valuable not only as a three letter domain but also as an acronym for Graphical User Interface. It goes without saying, this isnt a cheap domain.

Rick returned the domain to Mr Cuban without any financial compensation; he took a sizable financial hit doing so. But in the end, it was the right and honorable thing to do. These are the stories I like, where those of us with integrity in the industry work together and do the right thing.

Premium Websites for Sale

admin — Fri, 27 Apr 2012 04:59:01 +0000

Internet has gained an importance more than ever before. People can’t imagine living without internet. It has encircled the whole life of the world. Right from having a gossip with friends in another corner of the world to shopping your grocery, everything is available on the internet. Meanwhile, all these things are going, the internet marketers and webmasters are always in search of premium websites for sale. A premium website is an unparalleled and a top-notch asset that can attract a good amount of traffic easily.

Although, there are lots of premium websites for sale but chances are there that you do not know how to get them and where to get them from. The best way to buy such websites is buying online. Let us take a look at what options can be exercised to buy some premium websites!First of all, search out with the Google for premium websites.There are numbers of forums that are facilitating the buyers and sellers in trading the premium domains and websites.Popular and reliable website hosting and domain registration companies also have lots of premium websites. You may contact the same for sale. In addition to the above, if you like a website, you may collect the ownership info from WHOIS website.

These are some of the basic options that anyone looking for premium domains can take on. The more number of such domains a person possesses, the more powerful and sturdy portfolio is there. As these websites already have a good page rank with popular search engines as well as good traffic statistics, so you do not have to work hard for their SEO. Moreover, these websites sound more reliable and are given importance by Google. If you are looking to dive into the online marketing world, you should buy some very good working websites and look for premium websites for sale online.

Alternative Search Engine Strategy

admin — Thu, 12 Apr 2012 03:03:10 +0000

Given Google’s dominance in the market, it is sometimes easy to overlook the potential of other search engines that users access every day. While concentrating your marketing efforts solely on google can be a sound strategy, depending upon your niche and the behavior of your target traffic, other search engines can provide a steady stream of visitors if you market on them correctly. Microsoft’s Bing still has a relatively low market share, but their share is increasing slowly and steadily. Moreso, in other countries, google is not the major player. In China for instance, Baidu holds a significant lead in search engine traffic. So for those of you looking for alternative traffic, a good place to start is other search engines.

Some webmasters mistakenly view search engine traffic as free traffic. While organic traffic originating from search engines are not paid for on a per click basis, its important to remember that the hard work you put into getting your site ranked is a real expense, an expense that can quickly add up to a significant percentage of your overall marketing budget. I have sites that I manage that have thousands of man hours in content creation, design, maintenance, etc which led to rankings in google. And then when I investigate my rankings in other search engines, I find that I’ve made very little headroom. So the takeaway here is that a good webmaster will look at all costs and time involved and weigh that marketing plan against the potential gains arising from rankings in various search engines; not just google.

For those of us with experience in affiliate marketing, the idea of diversifying your marketing strategy is nothing new. Relying on one source of revenue or traffic can be dangerous. I’ve heard countless stories of a webmaster with a property ranked in the top 5 spots on google for a very high-value keyword quickly lose ranking in a matter of days; and with that lose of ranking the complete loss of a significant revenue stream. Imagine having a site that is making you $20k per month, for a year or two, and then having that disappear almost overnight. Unless you diversify your search engine strategy, this could happen to you. Unfortunately for some of us, this just isnt a possibility. The search volume may only exist on google, leaving other options useless.

Internet Reputation Management

admin — Wed, 11 Apr 2012 03:43:32 +0000

As important as a proper search engine optimization strategy and search engine marketing strategy is the growing need for an Internet Reputation Management strategy. Companies and individuals are quickly finding that their image is defined not only by the information they choose to present online, but also by the information that other third-parties present. A good example of this can be seen by a simple google search for your name. What comes up? What do users see when they search for information about you or your company. This is where internet reputation management comes into play.

Reputation.com is the leader in providing individuals and companies with the tools and services they need to successfully manage their online reputations. Their ReputationDefender service combines the personal live support needed to aid in your reputation management with industry leading technology. These powerful tools allow you to control what others see and can find about you via online searches. There service requires no small amount of hard work and technical knowhow to stay up-to-date and cutting edge in the intricacies of search engine algorithms. Checkout the link above to learn more about how their services work and how you can better manage your online reputation.

Online reputation / internet reputation is quite simple – you can either control and dictate the image that you present to others online, or you can allow others to shape it for you. And I think we are all on the same page here, control your reputation with Reputation.com.

Search Engine Optimization Consultants – Are They Useful?

admin — Mon, 19 Dec 2011 20:47:46 +0000

Search engine optimization consultants – Introduction

Search engine optimization agents are here to help you get more traffic free to your website. They use the power of search engines to get the free visitors you are looking for. You know that marketing, both offline and online are an important part of your success. Many of us might think that we can do everything by ourselves, including getting free traffic from the search engines. However, you can focus on growing your organization if you hire a consultant in SEO. This professional will make sure that you generate sales and leads from the search engines. He should guarantee this result.

Another reason to hire this professional is that he/she works to find out why search engines rank pages and how your products or services will meet the expectations of the visitors to your webpages. This process is very time consuming, and you will lose a lot of time in these task. If you plan to do it by yourself, you will have to make it by trial and error. The reason is that most of the advice on the internet is bad. It does not get you the results you need. An SEO consultant know what works and what is garbage.

Search engine optimization consultants – Final words

Another reason to hire the services of this professional is constant education. You need to keep up to date with the changes made by the search engines to improve their visitors experience. You will not be able to focus most of your attention on your organization if you do it by yourself. Another reason is that this job is very tedious. An SEO consultant likes what he/she does but you might not like it. SEO is a time-consuming part of the online marketing process, and you should avoid dealing with it.

Organic Search Engine Optimization For Better Search Engine Rankings

admin — Mon, 19 Dec 2011 20:47:22 +0000

Organic search engine optimization has a vital role to play in achieving better search engine rankings. Organic search engine optimization helps to drive natural search engine traffic to a website and is vital for online success. It will take time and effort to see results with organic SEO but it is well worth it for your website. One you have properly optimized your site you can easily achieve a regular flow of unique visitors everyday from search engines. Organic SEO is a process and depends on a number of factors to show results.

Here are a few factors which can determine your success with organic SEO:

1) Keywords
You need to carefully select the keywords you aim to rank for in search engines. Keywords which have decent number of searches but are not too competitive are the best. You should also remember that when you create your website content it should be well optimized for various search engines. Avoid keyword stuffing in your content to achieve better search engine rankings and building a loyal group of visitors to your site.

2) Consider Content and Article Length
Content is a vital part of organic SEO and the type and length of articles you put on your site can play a role in deciding your success. Try to offer value with your content for your website visitors which can help your site achieve high reputation and authority in your niche.

3) Add New, Unique Content
You should regularly add new and unique content to your site as this is loved both by human visitors as well as search engines. Never put duplicate content as this may attract penalty from search engines and you would lose your site traffic. When you put fresh content regularly on your site it helps search engines like Google to give your site a higher ranking in search results.

You should follow these organic SEO tips to achieve higher ranking in search engine results to get traffic to your website and get online success.

Search Engine Otimization Tips Every Website Owner Should Know

admin — Mon, 19 Dec 2011 20:46:57 +0000

Search engine optimization also known as SEO is important for the success of any website. It helps to get quality traffic from search engines and improve your chances of achieving online success. You can easily get various search engine optimization tips and apply the appropriate on page ad off page SEO techniques to get the best results. Irrelevant to the type and topic of your site using good search engine optimization techniques will help major search engines like Google to rank your site higher in search results. When potential clients search for information related to the keywords relevant to your website you will get the traffic and have great chances of generating sales.

Here are a few search engine optimization tips that every website owner should know and implement to achieve high search engine rankings and get traffic to their site:

1) Having a site which is easy to navigate for the website visitor is crucial to succeed with your SEO strategy and drive traffic to your site.

2) You need your website budget wisely between Design, SEO, and Internet Marketing, with more than half the budget reserved for search engine optimization and internet marketing.

3) You should carefully chose the keywords you want to use in your website. Choose the keywords before creating content for your site and select keywords that have good search volume and lower competition. You should stay away from keywords which have too much competition or low search volumes.

4) You can go for long-tail keywords which are generally much easier to rank for compared to just one or two letter keywords.

5) Once you find some keywords for your site use them in URL, meta tags and description as also in the actual content of your website.

6) Get some backlinks from other authority sites in your niche which can help boost the search engine rankings of your site and get you some quality search engine traffic to your site.

You can follow these SEO tips and can get your site to rank well in all major search engines and improve your chances of achieving online success.